We’re thrilled to announce that Kooba has been selected as the new digital agency for WaterWipes, the world’s purest baby wipes brand. Trusted by parents and healthcare professionals across the globe, WaterWipes represents the very best in care, quality, and purity. This exciting partnership marks a significant milestone for Kooba, and we couldn’t be prouder to work alongside such an influential and purpose-driven global brand.
Our collaboration with WaterWipes is a long-term partnership designed to elevate their digital presence and create meaningful connections with their customers worldwide. Here’s what this collaboration is all about and why it’s such an important step forward for both our teams.
A Partnership Built on Purity and Purpose
WaterWipes, an Irish-based brand, is renowned for its commitment to creating the world’s purest baby wipes. This mission has not only made them a household name for families, but also a trusted partner for hospitals and healthcare providers in over 50 countries. Their emphasis on purity and purpose perfectly aligns with Kooba’s values of creating innovative, user-centric digital experiences that connect meaningfully with audiences.
For Kooba, being entrusted with WaterWipes’ digital strategy across 18 markets and 9 languages is an incredible opportunity. We’re focused on delivering more than just technical upgrades; our work aims to enhance their digital ecosystem, ensuring it reflects the same level of quality and care that the WaterWipes brand represents worldwide.
What This Collaboration Looks Like
At Kooba, we believe in shaping digital strategies that prioritise usability, function, and brand storytelling. With WaterWipes, we’re undertaking a comprehensive approach to reimagine their online presence. Here’s what we’re working on together:
1. A Website Redesign That Puts the User First
We’ve already begun a complete redesign of the WaterWipes website, rethinking everything from information architecture to the content experience. The goal? To create a seamless, intuitive user experience that allows customers to easily find the products and information they need.
From refining the visual design to ensuring every touchpoint reflects the brand’s purity and authenticity, this redesign promises to be a transformational step for users across 18 global markets.
2. Consistent Multi-Market Performance
Managing a digital presence across multiple countries and languages is no small feat. Our team is optimising the platform architecture to ensure top-tier performance, no matter where customers are located. With scalable technology and robust infrastructure, WaterWipes will be able to deliver a seamless experience to every customer, whether in Ireland, Australia, or the United States.
3. Enhanced Digital Storytelling
WaterWipes has a powerful story to tell, and we’re helping them amplify it online. Through smart design, interactive content modules, and data-driven UX enhancements, we’re making sure their message of purity, care, and quality resonates with every visitor.
4. Accessibility for All
A commitment to inclusivity is core to this collaboration. Our redesign includes accessible features to ensure the WaterWipes website is usable and enjoyable for everyone, regardless of ability. Delivering accessibility isn’t just a technical requirement to us; it’s an opportunity to make a meaningful impact for users.
Why This Partnership Matters
The partnership between Kooba and WaterWipes isn’t just about websites and tech. It’s about creating a digital experience that mirrors the essence of what makes WaterWipes extraordinary. For a brand that prioritises the wellbeing of families and babies, it’s essential that their online presence reflects trust, authenticity, and genuine care.
For Kooba, this collaboration also signifies another major achievement in our mission to deliver innovative digital solutions for world-class brands. Fresh from being crowned Best Large Agency of the Year, we’re ready to bring our expertise to this exciting project and continue raising the bar on what digital agencies can achieve. It’s a privilege to work with one of Ireland’s most inspiring global success stories, and we can’t wait to show the world what’s next.
What’s Next for WaterWipes?
We believe this partnership is the beginning of a new digital era for WaterWipes. With a shared vision for growth, innovation, and meaningful connections, our work will continue to evolve alongside the brand. From new content features to ongoing platform optimisation, every step of this journey is about delivering value to WaterWipes’ customers across the globe.
We’re just getting started, and there’s much more to come. Expect to see an enhanced digital experience that celebrates everything WaterWipes stands for, while making it easier than ever for customers to engage with the brand they love.
Excited to Learn More?
Kooba is always looking to collaborate with like-minded partners who are passionate about innovation, user experiences, and delivering value. If you’re curious about working with us or want to stay updated on the latest from our team, reach out today. We’d love to hear from you!
Together, Kooba and WaterWipes are redefining what a strong digital presence looks like for a global brand. Stay tuned for more updates as this exciting partnership unfolds.
